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... market share were not merely Southwest and United, but Southwest (standing alone) and all the other major airlines. Baggage Handling, and Fewest Customer Complaints (http://www.southwest.com/)." Southwest stresses in "May 1988, it was taken and not the number of miles flown (http://www.southwest.com/)." In 1997, Southwest began ads that compared their . Southwest Airlines Southwest's Current Strategy - Mission/Purpose/Vision: Southwest Airline's mission is to deliver the highest level of West, Northwest, United Airlines and Southwest. In fact, Southwest had relatively more net income before taxes on less ...



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Sources list for SOUTHWEST:

Southwest Public Relations Office: "Southwest Reports Record 3^rd Quarter, 2000" April `18, 2000, [7]www.southwest.com
Continental and Southwest Airlines

Southwest Public Relations Office: "Southwest Airlines on Pace To Exceed $1 Billion in Internet Revenue for 2000" [12]www.southwest.com
United and Southwest: What a Difference

Southwest Public Relations Office: "Southwest Reports Record 1^st Quarter, 2000" April `18, 2000, [7]www.southwest.com
Southwest Airlines' Marketing Strategy

Southwest Public Relations Office: "Southwest Airlines on Pace To Exceed $1 Billion in Internet Revenue for 2000" [6]www.southwest.com
Southwest Airlines' Marketing Strategy

Southwest Public Relations Office: "Southwest Airlines on Pace To Exceed $1 Billion in Internet Revenue for 2000" [6]www.southwest.com
Continental and Southwest Airlines

 

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