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Advertising Uses Sex To Sell

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... including television advertising, advertising in movie theaters, advertising online, and advertising by mail. The 21:54:00 2003 ]cliche[Author ID1: at Sat Dec 6 21:55:00 2003 ] [Author ID1: at Sat Dec 6 21:54:00 2003 ]"sex sells". total advertising on the radio advertising; in addition to this is the advertising by the grocery stores themselves. 12. Putrevu, Sanjay "Communicating with the Sexes." Journal of Advertising 33.3 (2004): 51-62. SUBLIMINAL ADVERTISING Subliminal advertising is advertising that is buried in other forms of media, which the viewer only sees unconsciously. ...



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Sources list for ADVERTISING USES SEX TO SELL:

Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003.
Sex in Advertising

Prakash, Ved. "Sex Roles and Advertising Preferences." Journal of Advertising Research May/June 1992: 43-53.
Consumer Behavior

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Twitchell, J. B. (July 9, 2001). Opinion: In advertising's golden age, agencies weren't shy in selling themselves. Advertising age, Vol. 9, Issue 2.
Consumer Advertising in the 1920s

Taflinger, Richard F. "Taking ADvantage: You and Me, Babe: Sex and Advertising." May 28 1996. Retrieved July 23 2005 from:http://www.wsu.edu:8080/~taflinge/sex.html
Sexuality in Advertising

 

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